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Persuasion and rhetoric and their role in digital marketing
Many are left scratching their heads in confusion when charismatic politicians win over those with policy-driven answers, or why less feature-rich products become more successful than the better alternative. The reality is that humans are far from rational, often favoring charisma and persuasion over a clear, logical choice. What do we mean by persuasion? The…
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AI-generated content and the human essence in marketing
We’ve seen quite a bit of content that AI has generated lately. When I took my first steps into a marketing career as I was still in graduate school, my first two roles were in the content creation field. I wrote articles for small Dutch businesses that wanted to outsource the hard labor that goes…
